Our Neighbourhood

Work with us

The Carents Room is part of a wider neighbourhood of families, communities, charities, businesses, researchers, and innovators all striving to make ageing easier for all.

Working with us

The Carents Room is committed to transforming ageing by empowering carents and unleashing their power.

Our Carents are mid life boomers who want to do the best they can to help their ageing parents. They play a vital social and economic role, helping their parents to live independently whilst relieving pressure on the health and care system.

Our Carents determine ageing household spending and demand for formal care services whilst acting as personal shoppers, first aiders, care coordinators, chauffeurs, personal assistants and financial or legal advisers on behalf of their elderly relatives.

Our Carents have direct lived experience of the needs of, and challenges facing, older people and can help to develop and improve suitable services, experiences and products.

Our Carents are older people of the future.




The Carents Room enables connections to make ageing easier for all

We want to support and develop new ideas, products, services or experiences which can enrich or improve the lives of older people and make carenting an even more rewarding experience with better outcomes for everyone. We value quality and transparency, respect and equality and we passionately believe that later age does not need to be grey.

We are open to working with…

  • Stakeholders
  • Influencers
  • Designers
  • Suppliers

…from a wide range of sectors

  • Design
  • Health
  • Science
  • Technology
  • Business

…who share our values and our goals.

PRESS ENQUIRIES

For media enquiries only please email  [email protected]